LinkVisum Consulting Group
Branding, Web, UX/UI, Marketing, and Advertising
As the Senior Graphic Designer at LinkVisum Consulting Group, I have had the privilege of elevating the brand by developing a comprehensive style guide and implementing it across various projects and products. I led the redesign of the company website, ensuring it remained consistent with LinkVisum's branding while regularly updating layouts to enhance the user experience based on data-driven insights.
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My focus is on creating designs that are not only visually compelling but also align with and strengthen the brand identity to support business growth. Additionally, I manage a design team, overseeing requests to maintain consistency and uphold the high standards of our visual communications.
PDF Templates
I developed easy-to-edit PDF templates that align with the LinkVisum brand, enabling employees to efficiently update critical business information. Featured below are examples, including a Department of Justice (DOJ) case study and a LinkVisum capabilities statement. These documents play a vital role in supporting business growth by maintaining consistency in our visual identity while providing clear, professional representations of our work and capabilities.
Virtual Backgrounds
I designed a series of Microsoft Teams and Zoom backgrounds to enhance the LinkVisum brand during client meetings. This collection provides employees with a variety of options to personalize their virtual workspace while maintaining a cohesive and professional representation of the company. By offering customizable yet brand-aligned backgrounds, I’ve ensured a consistent visual identity that reflects LinkVisum’s professionalism and creativity.
LinkVisum Social Media
As the Senior Graphic Designer and Social Media Coordinator at LinkVisum Consulting Group, I have taken pride in revitalizing and managing the company’s LinkedIn presence. When I began, engagement was at 0%, with no active posts and just around 1,000 followers. Over the past two years, through consistent posting and active engagement with employees and other brands, I have grown the LinkedIn following to over 3,250, and it continues to rise.
I regularly collaborate with employees, gathering valuable insights to create meaningful content, and ensure updates involving our CEO and key company milestones are highlighted. This effort also led to the creation of a blog on the LinkVisum website, further amplifying employee engagement and outreach. Our inaugural blog post garnered 45 views, 450 organic impressions on LinkedIn, an 8.9% clickthrough rate, and an 11.24% engagement rate—demonstrating significant impact.
The value I’ve brought to LinkVisum’s social media strategy has not only increased visibility but also strengthened the brand and contributed to the company’s growth.
